A new insomnia service has been launched by Superdrug Online Doctor to give adults struggling with sleep “access to expert advice and prescription treatment”, the multiple has announced.

It offers the service from £39, with patients filling out a short health questionnaire to be reviewed by a doctor.

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If doctors approve treatment and medication is “appropriate”, prescriptions are then delivered to a patient’s home or can be collected from a Superdrug pharmacy.

Superdrug said Quviviq (daridorexant) and melatonin can be accessed through the service, as well as “guidance on improving sleep hygiene and managing long-term sleep issues”.

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30 tablets of Quviviq at 25 and 50 mg are listed on Superdrug’s website at £84.99, while 30 tablets of melatonin at 2 mg are priced at £39.

Superdrug said the online insomnia service is “a convenient alternative to in-person GP appointments” for patients.

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It comes after Boots launched its private insomnia service in December, and confusion between regulators and retailers around the legality of melatonin as an ingredient in health and beauty products in the UK.

Meanwhile the Royal Pharmaceutical Society (RPS) announced the launch of a “national learning programme” to help pharmacists identify and manage “patients with insomnia” in September.