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Growth focused digital marketing lead with 10+ experience.
CEO of Cambrian Alliance Group, committed to delivering maximum value for our pharmacy and dispensing doctor customers by developing technology that supports price transparency and control for the independent contractor.
Graduated in 1999 from De Montfort University in Pharmacy. I have a specialist interest in Care Homes and social care. Previous roles have included: Area Manager - Lloyds Pharmacy - 7 years, Professional Services Manager - MidCounties Co-op - 7 years, Director of PharmaCare Solutions UK Ltd - May 2014 to April 2023. Winner of multiple C&D awards, three consecutive years: Manager of the Year 2020, Team of the Year 2021 and Independent Pharmacy of the Year 2022. C&D judge in 2023 and 2024. Currently working as the ICS Head of Community Pharmacy Clinical Services - Black Country ICB
I am a qualified pharmacist and a holistic health advocate. I am a mental health campaigner and an author of a collection of self help books for mental health and well being (fitrahdesigns.com). I was the finalist for the pharmacy C+D: 'Above and Beyond' 2021 award 'Online initiative of the year' 2021 award 'Health initiative of the year' 2021 award I am the winner of the pharmacy C+D: 'Above and Beyond' and 'Public Health Champion of the year' categories 2020 and was shortlisted for the 'Primary Care Partnership award' 2020. I am the winner of the pharmacy C+D 'Community Pharmacist of the year' 2019 award and was shortlisted in the 'Above and Beyond' and 'Online initiative of the year' categories 2019. I was runner up/shortlisted for 2 pharmacy Chemist + Druggist awards 2018 - 'Above and Beyond' and 'Online initiative of the year' categories. I won the Walgreens Alliance Boots Pharmacy Best Of The Best Area 2018 award for the "Community care" category - for the Mental Health project and accompanying Gratitude Journal. I teach well being classes in schools covering topics from gratitude to mindfulness and other CBT style training techniques. I am a volunteer at MIND, Penny Appeal and the British museum.