Growth focused digital marketing lead with 10+ experience. 

Graduated in 1999 from De Montfort University in Pharmacy. I have a specialist interest in Care Homes and social care. Previous roles have included: Area Manager - Lloyds Pharmacy - 7 years, Professional Services Manager - MidCounties Co-op - 7 years, Director of PharmaCare Solutions UK Ltd - May 2014 to April 2023. Winner of multiple C&D awards, three consecutive years: Manager of the Year 2020, Team of the Year 2021 and Independent Pharmacy of the Year 2022.  C&D judge in 2023 and 2024. Currently working as the ICS Head of Community Pharmacy Clinical Services - Black Country ICB

I am a qualified pharmacist and a holistic health advocate. I am a mental health campaigner and an author of a collection of self help books for mental health and well being (fitrahdesigns.com). I was the finalist for the pharmacy C+D: 'Above and Beyond' 2021 award 'Online initiative of the year' 2021 award 'Health initiative of the year' 2021 award I am the winner of the pharmacy C+D: 'Above and Beyond' and 'Public Health Champion of the year' categories 2020 and was shortlisted for the 'Primary Care Partnership award' 2020. I am the winner of the pharmacy C+D 'Community Pharmacist of the year' 2019 award and was shortlisted in the 'Above and Beyond' and 'Online initiative of the year' categories 2019. I was runner up/shortlisted for 2 pharmacy Chemist + Druggist awards 2018 - 'Above and Beyond' and 'Online initiative of the year' categories. I won the Walgreens Alliance Boots Pharmacy Best Of The Best Area 2018 award for the "Community care" category - for the Mental Health project and accompanying Gratitude Journal. I teach well being classes in schools covering topics from gratitude to mindfulness and other CBT style training techniques. I am a volunteer at MIND, Penny Appeal and the British museum.